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Replication data for: Observational Learning: Evidence from a Randomized Natural Field Experiment

Version
1
Resource Type
Dataset
Creator
  • Cai, Hongbin
  • Chen, Yuyu
  • Fang, Hanming
Publication Date
2009-06-01
Description
  • Abstract

    We report results from a randomized natural field experiment conducted in a restaurant dining setting to distinguish the observational learning effect from the saliency effect. We find that, when customers are given ranking information of the five most popular dishes, the demand for those dishes increases by 13 to 20 percent. We do not find a significant saliency effect. We also find modest evidence that the observational learning effects are stronger among infrequent customers, and that dining satisfaction is increased when customers are presented with the information of the top five dishes, but not when presented with only names of some sample dishes. (JEL C93, D83)
Availability
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Relations
  • Is supplement to
    DOI: 10.1257/aer.99.3.864 (Text)
Publications
  • Cai, Hongbin, Yuyu Chen, and Hanming Fang. “Observational Learning: Evidence from a Randomized Natural Field Experiment.” American Economic Review 99, no. 3 (May 2009): 864–82. https://doi.org/10.1257/aer.99.3.864.
    • ID: 10.1257/aer.99.3.864 (DOI)

Update Metadata: 2020-05-18 | Issue Number: 2 | Registration Date: 2019-10-12

Cai, Hongbin; Chen, Yuyu; Fang, Hanming (2009): Replication data for: Observational Learning: Evidence from a Randomized Natural Field Experiment. Version: 1. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset. https://doi.org/10.3886/E113308V1