Replication data for: Do Expert Reviews Affect the Demand for Wine?
- Friberg, Richard
- Grönqvist, Erik
AbstractWe examine the demand for wines in Sweden using five years of weekly data on sales, advertising, and expert reviews. The effect of a favorable review peaks in the week after publication with an increase in demand of 6 percent, and the effect remains significant for more than 20 weeks. We find small demand-enhancing effects of neutral reviews and no evidence of important negative effects from unfavorable reviews. Restrictions on the state-owned monopoly retailer and the exogenous timing of a subset of the reviews support a causal interpretation of the effects of reviews on demand. (JEL D12, L66, L81, M31, M37)
Is supplement to
DOI: 10.1257/app.4.1.193 (Text)
Friberg, Richard, and Erik Grönqvist. “Do Expert Reviews Affect the Demand for Wine?” American Economic Journal: Applied Economics 4, no. 1 (January 2012): 193–211. https://doi.org/10.1257/app.4.1.193.
- ID: 10.1257/app.4.1.193 (DOI)
Update Metadata: 2020-05-18 | Issue Number: 2 | Registration Date: 2019-10-12