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Replication data for: Do Expert Reviews Affect the Demand for Wine?

Version
V0
Resource Type
Dataset
Creator
  • Friberg, Richard
  • Grönqvist, Erik
Publication Date
2012-01-01
Description
  • Abstract

    We examine the demand for wines in Sweden using five years of weekly data on sales, advertising, and expert reviews. The effect of a favorable review peaks in the week after publication with an increase in demand of 6 percent, and the effect remains significant for more than 20 weeks. We find small demand-enhancing effects of neutral reviews and no evidence of important negative effects from unfavorable reviews. Restrictions on the state-owned monopoly retailer and the exogenous timing of a subset of the reviews support a causal interpretation of the effects of reviews on demand. (JEL D12, L66, L81, M31, M37)
Availability
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Relations
  • Is supplement to
    DOI: 10.1257/app.4.1.193 (Text)
Publications
  • Friberg, Richard, and Erik Grönqvist. “Do Expert Reviews Affect the Demand for Wine?” American Economic Journal: Applied Economics 4, no. 1 (January 2012): 193–211. https://doi.org/10.1257/app.4.1.193.
    • ID: 10.1257/app.4.1.193 (DOI)

Update Metadata: 2020-05-18 | Issue Number: 2 | Registration Date: 2019-10-12

Friberg, Richard; Grönqvist, Erik (2012): Replication data for: Do Expert Reviews Affect the Demand for Wine?. Version: V0. ICPSR - Interuniversity Consortium for Political and Social Research. Dataset. https://doi.org/10.3886/E113808