Replication data for: To Review or Not to Review? Limited Strategic Thinking at the Movie Box Office
- Brown, Alexander L.
- Camerer, Colin F.
- Lovallo, Dan
AbstractFilm studios occasionally withhold movies from critics before their release. These cold openings provide a natural setting to apply laboratory-developed models of limited strategic thinking to the field. In a set of 1,303 widely released movies, cold opening is correlated with a 10-30 percent increase in domestic box-office revenue, and a pattern of fan disappointment, consistent with the hypothesis that some moviegoers do not infer low quality from cold opening. While selection and endogeneity may play a role in these regressions, the full pattern of results is consistent with level-k and cognitive hierarchy behavioral-game-theoretic models. (JEL D12, D82, L82, M37)
Is supplement to
DOI: 10.1257/mic.4.2.1 (Text)
Brown, Alexander L, Colin F Camerer, and Dan Lovallo. “To Review or Not to Review? Limited Strategic Thinking at the Movie Box Office.” American Economic Journal: Microeconomics 4, no. 2 (May 2012): 1–26. https://doi.org/10.1257/mic.4.2.1.
- ID: 10.1257/mic.4.2.1 (DOI)
Update Metadata: 2020-05-18 | Issue Number: 2 | Registration Date: 2019-10-13