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Percentages 4 (Beverage Consumption 1987)

Version
1.0.0
Resource Type
Dataset
Creator
  • SPIEGEL-Verlag Rudolf Augstein, Hamburg
Publication Date
1990
Contributor
  • IFAK, Taunusstein (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
Description
  • Abstract

    Attitudes, brand awareness, purchase and consumer habits with alcoholic and non-alcoholic beverages. Topics: attitude to selected areas of life and characterization of personal life style (scale); health-conscious nutrition; frequency of going to restaurants privatly and on business; attitude to top-class restaurants; spending habits when eating out; frequency of drinking espresso and possession of an espresso maker in household; preference and frequency of consumption and brand knowledge of alcoholic and non-alcoholic beverages such as mineral water, cola drinks, fruit juice, multi-vitamin juice, tangy-bitter refreshments and athletic beverages; preference for diet variety of these beverages. In form of a written supplement survey the following questions were posed: attitude to consumption of alcoholic beverages (scale); preference, product knowledge, purchase behavior, brand knowledge and consumption frequency for whisky, brandy, cognac, Armagnac, fruit brandy, Calvados, rum, gin, wodka, clear schnapps, herbal liqueur, bitters, liqueur, Aperitif, vermouth, sherry, port wine, specialities, long drinks, cocktails, champagne, sparkling wine, wine and beer; travel frequency; trips abroad; use of various means of transport; duty-free shop; frequency of reading newspapers and magazines; watching television. Index: type of nutrition.
Temporal Coverage
  • 1986-09 / 1987-05
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
The German-speaking population 18 years old and older living in private households
Sampling
Multi-stage stratified random sample (ADM mastersample, household sample)
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 6016
Note
Immediately after the oral interview the respondent was given a questionnaire to be filled out.
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1876 (Type: ZA-No.)
Publications
  • SPIEGEL-Verlag Rudolf Augstein (Hrsg.): Prozente 4: Einstellungen, Markenorientierung, Kauf- und Konsumverhalten. Hamburg: SPIEGEL-Verlag 1987.

Update Metadata: 2017-12-28 | Issue Number: 70 | Registration Date: 2010-07-22

SPIEGEL-Verlag Rudolf Augstein, Hamburg (1990): Prozente 4 (Getränkekonsum 1987). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1876