Resource Type
Dataset : Survey and aggregate data
  • SPIEGEL-Verlag, Hamburg
  • sinus, Heidelberg
  • ISBA, Hamburg
Publication Date
  • Ifak, Taunusstein (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Society and culture
    • Consumption/consumer behaviour
  • Abstract

    Attitude to clothing and fashionable accessories. Topics: general attitudes to clothing questions (scale); behavior regarding clothing according to functionality or appearance; attitude to exclusive, original and inconspicuous clothing; salience of clothing; importance of external appearance; material preference in clothing; wearing of fur clothing or outdoor clothing; preferred clothing style; attitudes to name-brand clothing (scale); trust in name-brand clothing due to better quality, more functionality or more exclusiveness; brand awareness with various articles of clothing; brand knowledge and possession of name-brand products; readiness to purchase different articles of clothing of selected brands; demands of preferred clothing brand; personal purchase decision or purchase after consultation onvarious articles of clothing; importance of selected purchase criteria such as brand, price, material etc. in purchase of clothing; frequency of purchase of selected articles of clothing; average expenditure in DM for various articles of clothing; preferred firm as well as frequency of purchases at department stores and mail-order firms; preferred shopping places; sex-specific clothing types. Besides questions identical in content on further products such as shoes, jewelry, watches, dark glasses/glasses, fountain pens/ball-point pens, cigarette lighters, leather goods/luggage and toilet water the following additional questions were posed: shoes: interest in outdoor shoes. jewelry: material preference with real jewelry. watches: total value of watches owned; occasions at which one wears/changes various watches. toilet water: frequency of use; brand loyalty with various care products; knowledge of unisex toilet waters. priorities in outfit and readiness to spend more money for it; dealing with and satisfaction with personal finances; importance of environmental protection in shopping behavior; trust in only German products; price comparisons; life styles; leisure activities; media usage; interest in further education; sport activities; music interest. Demography: sex; age; school education; marital status; living together with a partner; employment of respondent and partner; professional position of respondent; personal income and household income; number of earners in household; size of household; head of household; state; city size. Indices: social milieus (Sinus typology).
Temporal Coverage
  • 1997-04 / 1997-06
Geographic Coverage
  • Germany (DE)
Sampled Universe
The German residential population in private households between 14 and 64 years old
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 8359
    Number of Variables: 3505
The study has approx. 3000 variables. Thus for technical data processing reasons it has been divided into four data sets. Besides content questions each data set contains the entire demography. Outfit 1 and 2 are archived under ZA Study Nos. 1729 and 1988.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA2992 (Type: ZA-No.)
  • Outfit 4. Hamburg: SPIEGEL-Verlag Rudolf Augstein 1997.

Update Metadata: 2021-04-07 | Issue Number: 86 | Registration Date: 2010-07-22