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metadata language: English

The Endorsement Effects in Social Advertising: Transfer Effectiveness and Modeling Persuasion

Version
1
Resource Type
Dataset
Creator
  • Yang, Dong-jenn
Publication Date
2020-08-01
Availability
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Update Metadata: 2020-08-06 | Issue Number: 2 | Registration Date: 2020-08-06

Yang, Dong-jenn (2020): The Endorsement Effects in Social Advertising: Transfer Effectiveness and Modeling Persuasion. Version: 1. SRDA - Survey Research Data Archive Taiwan . Dataset. https://doi.org/10.6141/TW-SRDA-E10250-1