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metadata language: English

How Does A Local Brand Influence Its Consumer Evaluation Through Perceived Brand Globalness

Version
1
Resource Type
Dataset
Creator
  • Huang, Hsiu-ying
Publication Date
2020-08-01
Availability
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Update Metadata: 2020-08-06 | Issue Number: 2 | Registration Date: 2020-08-06

Huang, Hsiu-ying (2020): How Does A Local Brand Influence Its Consumer Evaluation Through Perceived Brand Globalness. Version: 1. SRDA - Survey Research Data Archive Taiwan . Dataset. https://doi.org/10.6141/TW-SRDA-E10333-1