Show Your Love! How NPOs Build the Brand Image and Increase the Donation Intense via Public Service Advertisement Design - Integration of Social Distance, Regulatory Focus Theory and Framing Effect

Version
1
Resource Type
Dataset
Creator
  • Lin, Chia-yen
Publication Date
2020-11-03
Availability
Download

Update Metadata: 2020-11-05 | Issue Number: 1 | Registration Date: 2020-11-05