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metadata language: English

How Endorser's Race Influences Advertising Effects of Global Brands' Local-Category Products

Version
1
Resource Type
Dataset
Creator
  • Huang, Hsiu-Ying
Publication Date
2020-11-03
Availability
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Update Metadata: 2020-11-05 | Issue Number: 1 | Registration Date: 2020-11-05

Huang, Hsiu-Ying (2020): How Endorser's Race Influences Advertising Effects of Global Brands' Local-Category Products. Version: 1. SRDA - Survey Research Data Archive Taiwan. Dataset. https://doi.org/10.6141/TW-SRDA-E10633-1