Replication data for: Newspapers in Times of Low Advertising Revenues

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Publication Date

2019-08-01

Description

Abstract

We model the consequences on newspapers' content and prices of a reduction in advertising revenues. Newspapers choose the size of their newsroom, and readers are heterogeneous in their ideal amount of journalistic-intensive content. We show that a reduction in advertising revenues lowers newspapers' incentives to produce journalistic-intensive content. We also build a unique dataset on French newspapers between 1960 and 1974 and perform a difference-in-differences analysis exploiting the introduction of advertising on television, which affected national newspapers more severely than local ones. We find robust evidence of a decrease in the amount of journalistic-intensive content produced and the subscription price.

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This study is freely available to the general public via web download.

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Publications

Angelucci, Charles, and Julia Cagé. “Newspapers in Times of Low Advertising Revenues.” American Economic Journal: Microeconomics 11, no. 3 (August 2019): 319–64. https://doi.org/10.1257/mic.20170306.
- ID: 10.1257/mic.20170306 (DOI)

Update Metadata: 2020-12-07 | Issue Number: 1 | Registration Date: 2020-12-07