Influence of Online Comments on Smokers’ E-cigarette Attitude

Resource Type
Dataset : experimental data
  • Shi, Rui
Publication Date
Funding Reference
  • Naional Institutes of Health (NIH)
    • Award Number: [P50CA095856] and [1U01CA154254]
Free Keywords
tobacco control; health psychology; social influence
  • Abstract

    This study examined the effect of online comments on smokers’ attitude toward trying e-cigarettes. It also explored the effect of an unobtrusive forewarning in increasing smokers’ resistance to online review fraud.
    Design: 739 adult smokers participated in an experiment with a 2 comment valence (supportive vs. oppositional) x 3 comment deception warning (no warning vs. early warning vs. late warning) + 1 control (no comment) factorial design. Smokers watched two e-cigarette commercials. The control group received only the ads. The treatment groups saw 10 to 12 comments following each ad.
    Main Outcome Measure: E-cigarette attitude.Other measures: Defensive processing, social identification with commenters

Temporal Coverage
  • 2014-03-01 / 2014-04-01
    Collection Date(s): Sat Mar 01 00:00:00 EST 2014--Tue Apr 01 00:00:00 EDT 2014
Geographic Coverage
  • U.S.A.
Sampled Universe

U.S. adult smokers
convenience sample
Collection Mode
  • web-based survey;

This study is freely available to the general public via web download.
  • Is version of
    DOI: 10.3886/E130181

Update Metadata: 2021-01-04 | Issue Number: 1 | Registration Date: 2021-01-04