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The Role of Broadcasting in the First Direct Elections to the European Parliament

Resource Type
Dataset : Survey and aggregate data
  • Blumler, Jay G. (Centre for Television Research, University of Leeds, UK)
  • Thoveron, Gabriel (University of Brussels, Belgium)
  • Cayrol, Roland (Fondation Nationale des Sciences Politiques, Paris, France)
  • Schulz, Winfried (University of Münster, Germany)
  • Schonbach, Klaus (University of Münster, Germany)
  • McQuail, Denis (University of Amsterdam, The Netherlands)
  • Brants, Kees (University of Amsterdam, The Netherlands)
  • Mazzoleni, Gianpietro (University of Milan, Italy)
  • Siune, Karen (University of Aarhus, Denmark)
  • Pedersen, Vibeke (University of Aarhus, Denmark)
  • Kelly, Mary (University College Dublin, Ireland)
Other Title
  • Media Study 1979 (Alternative Title)
Publication Date
  • ZA:
    • International Institutions, Relations, Conditions
    • Political Attitudes and Behavior
    • Political Parties, Organizations
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
    • International politics and organisation
    • Mass political behaviour, attitudes/opinion
    • Elections
  • Abstract

    The 1979 Media Study investigates the role of television in the first direct European Elections in 1979. It is a cross-national empirical research across nine nations. The research team included scholars from each of the European Community countries and involved the collection and analysis of data from each country about the campaigning activities of participating parties, journalists’ attitudes toward Europe and the elections, campaign coverage on television, and voters’ exposure and responses to the campaign.
Temporal Coverage
  • 1979-01 / 1979-06
Geographic Coverage
  • Belgium (BE)
  • Denmark (DK)
  • France (FR)
  • Germany (DE)
  • Ireland (IE)
  • Italy (IT)
  • Luxembourg (LU)
  • Netherlands (NL)
  • United Kingdom (GB)
Sampled Universe
A content analysis of all party broadcasts and special programmes, documentaries, discussions, debates, press conferences, phone-ins, dealing with Europe, European Community, European Integration, European institutions, European elections.
Sampling Procedure Comment: The study includes in each country the news items and current affairs programmes dealing with Europe, European Community, European Integration, European institutions, European elections, and political and economic aspects of other member countries. Television programmes formally identified as ‘educational’ and spot advertisements are excluded.
Collection Mode
  • Content analysis
Data and File Information
  • Unit Type: Individual
    Number of Units: 9896
    Number of Variables: 228
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA1222 (Type: ZA-No.)
  • Internationale Umfrageprogramme (Type: FDZ)
  • Blumler, Jay G. (Ed.): Communicating to voters. Television in the first European parliamentary elections. London: Sage 1983

Update Metadata: 2020-10-20 | Issue Number: 156 | Registration Date: 2013-05-08

Blumler, Jay G.; Thoveron, Gabriel; Cayrol, Roland; Schulz, Winfried; Schonbach, Klaus et. al. (2013): Die Rolle des Fernsehens in den ersten Direktwahlen zum Europäischen Parlament. Version: 1.0.0. GESIS Datenarchiv. Dataset.