Vietnamese Domestic Tourism: An Investigation of Travel Motivations

Version
1
Resource Type
Text
Creator
  • Bui, Huong Thanh (Griffith University, Australia)
  • Jolliff, Lee (University of the West Indies, Barbados)
Collective Title
  • ASEAS – Austrian Journal of South-East Asian Studies
    4(1)
Publication Date
2011
Publication Place
Vienna
Contributor
  • SEAS – Gesellschaft für Südostasienwissenschaften / Society for South-East Asian Studies (Editor)
Language
English
Free Keywords
Domestic Tourism; Travel Motivations; Social Tourism; Urban Tourism; Vietnam
Description
  • Abstract

    This article approaches domestic tourism in Vietnam from a native Asian perspective aiming to examine Vietnamese domestic travel motivations. This quantitative study is based on a self-administered questionnaire to survey 230 Vietnamese domestic travelers. Results highlight the significant roles of the employer sponsoring the trip, family, travel promotion, and favourable weather in determining travel, in addition to their motivations to seek time for leisure and recreation. Moreover, the study detected a perception gap between the tourist’s demand and the travel agent’s supply. The behaviour of Vietnamese domestic travellers reflects the characteristics of a transition economy and reveals certain aspects which are also peculiar to other Asian countries.

Note
Peer-Reviewed
Availability
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Rights
Creative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
Alternative Identifiers
  • nbn:de:0168-ssoar-281973 (Type: URN)
Relations
  • Is part of
    ISSN: 1999-253X (Online) (Text)
  • Is part of
    ISSN: 1999-2521 (Print) (Text)
  • Is identical to
    DOI: https://doi.org/10.14764/10.ASEAS-4.1-2 (Text)

Update Metadata: 2020-02-10 | Issue Number: 10 | Registration Date: 2011-06-08