Elementary School and Advertising (Principals)

Resource Type
Dataset : Survey and aggregate data
  • Feil, Christine (Deutsches Jugendinstitut (DJI), München)
Publication Date
  • ZUMA, Mannheim (Data Collector)
  • Deutsches Jugendinstitut (DJI), Muenchen (Data Collector)
  • GESIS (Distributor)
  • GESIS (Hosting Institution)
  • ZA:
    • Education, School Systems
  • CESSDA Topic Classification:
    • Compulsory and pre-school education
    • Community, urban and rural life
    • Advertising
Free Keywords
Schema: TheSoz
primary school; teaching materials; social situation; advertising
  • Abstract

    Infrastructure and surroundings of the elementary school as well as meal selections and the school´s dealing with visits of salesmen. Sponsoring in school. Topics: state; number of classes of the 1st and 4th grades as well as respective number of schoolchildren; participation of the school in any kind of experiments; number of female and male home-room teachers of the 1st to 4th grade; additional occupation as home-room teacher; accomodation of the elementary school together with other school forms; school offerings; school supporters; number of residents; business structure, structure of the residential area and infrastructure in the school district; composition of the elementary schoolchildren regarding their financial backgrounds; courses leading to transfer to high school in the last year of school; proportion of foreign schoolchildren; frequency of use of instruction methods; meal offerings for schoolchildren such as recess sales, vending machines, school milk and lunch; snacks available from bakery and kiosk in the immediate vicinity of the school; importance of treating the topic of advertising in the elementary school; necessity of the development of newer instruction materials for the elementary school on the topic of advertising and reasons for this; sponsoring at the school; handling of making public the contributors of larger amounts of money or materials; active effort to obtain contributions; support organization at the elementary school and most important tasks for a support organization (scale); estimated financial value for money or material contributions received in the last year of school; personal behavior with visits by salesmen and with advertising material as well as advertising gifts for teachers and schoolchildren by means of selected statements (scale); general prohibition of contacts with schoolchildren or personal responsibility of the teacher in dealing with advertising gifts; personal effort for the use of offerings of public institutions and organizations, such as e.g. traffic education, environmental education, health education or reading competitions. Demography: sex; age (classified); size of household; number of children.
Temporal Coverage
  • 1995-03 / 1995-07
Geographic Coverage
  • Bavaria (DE-BY)
  • Brandenburg (DE-BB)
Sampled Universe
Probability: Simple random; Sampling Procedure Comment: sample of principals of 200 elementary schools in Bavaria and 150 schools in Brandenburg
Time Dimension
  • Cross-section
Collection Mode
  • Self-administered questionnaire: Paper
  • Mail survey
Data and File Information
  • Unit Type: Individual
    Number of Units: 296
    Number of Variables: 162
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA2862 (Type: ZA-No.)
  • 1 (Type: VerbundFDB)
  • DJI (Hrsg.): Werbepädagogik in der Grundschule: Eine repräsentative Befragung von Lehrerinnen und Lehrern in Bayern und Brandenburg. Opladen: Leske + Budrich 1997.
  • Beisenherz, Gerhard; Furtner-Kallmünzer, Maria: Grundschule und Werbung: Eine Befragung von Lehrkräften in Bayern und Brandenburg. In: DJI-Bulletin, Heft 41, Juli 1997.

Update Metadata: 2021-04-07 | Issue Number: 89 | Registration Date: 2010-07-22